Strawberries may be the quintessential taste of summer, but now you can get some sunshine in your life earlier in the year than ever with Viva strawberries. Grown in the Huelva region of southern Spain and northern Morocco, Viva are sweet, juicy and full of flavour – in fact very similar to a British strawberry, but perfectly ripe from January to April.

A unique variety cultivated by a British master breeder, Viva embodies everything you'd expect from a premium strawberry, bursting with freshness and packed with nutrients. A refreshing change to the hard, crunchy varieties often associated with imported strawberries, Viva's sweetness is matched by its soft yet firm flesh, making them ideal for adding to recipes and drinks, or eating straight from the punnet! To enjoy their sweet goodness at its best, eat Viva strawberries at room temperature and taste the sunshine!

Viva! strawberries are available in Co-Op, M&S Foodhalls, Tesco and Waitrose from February to April.